Our Commitment

The Makings exists to build leaders who will build a better society. We believe that coaching has the power to transform the lives of anyone in the world, regardless of colour, creed, class, gender or sexuality, and we are committed to demonstrating that power. We also believe coaching can help transform and support companies to become actively equal and inclusive work places.

But if we are to fulfill that purpose, to create a coaching company that embraces all and actively supports companies’ efforts to become equal and inclusive, we must first acknowledge the work to be done within the coaching industry to promote diversity and foster accessibility in under-resourced communities.

There is a lot we can do to promote and support diversity in an industry that is still too easily characterised as white, privileged and exclusive. To that end, we make the following tangible and measurable commitments to creating and presenting a more diverse and inclusive industry:

1.Internal culture and staffing:

• We are using existing internal resources, as well as external support, to ensure our current team feels supported and that each of our coaches is educated and trained on the issues surrounding diversity, representation and equality in our industry.
• We are actively recruiting additional coaches to our platform and community that represent diverse backgrounds and a broad cross-section of cultural experiences in order to create a more inclusive, representative and stronger team
• We are supporting the next generation of talent through active employment and engagement with our brand, including a creative team comprised entirely of students

2.Supporting growth businesses to become equal and inclusive workplaces: We are partnering with a specialist Diversity and Inclusion consultancy to supplement our core offer to businesses. Our focus is to help leadership teams foster internal cultures that acknowledge existing unconscious bias and racist views, and then work collaboratively to chart tangible steps towards becoming actively equal and inclusive. We will only work with businesses who are invested in creating this change within their workplace.

3. Representation and inspiration: We are conducting a comprehensive review of our brand, including our name, visual identity, communications and content to ensure we are building a global brand that represents diverse views and encourages universal engagement.

4. Giveback: We are creating charitable partnerships and building mechanisms into our business model and user experience that allow our partners to directly support coaching resources for those who could otherwise not afford to do so. We believe that coaching provides the tools and confidence to pursue dreams and that no individual should be deprived of those opportunities and resources.

As a brand with communication at its heart, listening and learning is essential to realising our best. For any immediate questions or thoughts regarding this statement, please contact us.